EXPERIENCE

Emily de Moraes Media - Freelance Marketer/Fractional Marketing Director; Austin, TX | April 2024 - Present

  • Provide fractional marketing leadership to B2C and B2B brands, with a focus on e-commerce, wellness, and consumer products

  • Promoted from social media freelancer to part-time Director of Marketing for a scaling e-commerce brand, overseeing brand strategy, team management, and cross-channel execution

  • Led a full website redesign in collaboration with external consultants, resulting in a 36% increase in conversion rate and 13% lift in overall sales

  • Oversaw brand messaging refresh and new brand guidelines development

  • Directed the strategic and creative overhaul of B2C email flows, including copy, design, and Klaviyo automation

  • Created original short-form video content, graphics, and social campaigns for multiple brands

  • Ran Meta ad campaigns, including the top-performing campaign for one client

  • Directed tradeshow presence, coordinated partner/influencer activations, and built a marketing performance dashboard

DentalMonitoring - Global Social Media and Communications Manager; Austin, TX | March 2022 - March 2024

  • Developed global social strategies for AI healthcare brand, driving 30% follower growth

  • Produced B2B and B2C content across Instagram, Facebook, LinkedIn, and TikTok

  • Wrote press releases, earning 2M+ impressions via industry publications

  • Led award submissions (avg. 2 wins/quarter) and social media training for regional teams

  • Managed multi-channel campaigns and co-created a customer-facing Digital Marketing Guide

DentalMonitoring - Community Manager; Austin, TX | October 2021 - March 2022

  • Led B2B social media strategy, boosting engagement by 113%

  • Acted as brand voice across platforms and trained sales team on social media best practices

MilkRun - Social Media Manager; Austin, TX | December 2020 - October 2021

  • Created and executed B2C social strategy for farm-to-home food delivery startup

  • Produced original content (Reels, graphics), curated LinkedIn/Twitter thought leadership

  • Ran successful giveaways (+15% Instagram growth) and served as interim email manager

Dosh - Social Media and Influencer Marketing Manager; Austin, TX | June 2018 - August 2019

  • Managed social content and daily engagement for fintech app

  • Recruited and led influencer campaigns, increasing daily active users by 10%

SoCu - Community and Influencer Marketing Manager; Austin, TX | November 2016 - June 2018

  • Managed influencer outreach, onboarding, and social engagement for agency clients

  • Acted as Community Manager for fintech brand across key platforms

EDUCATION

Lawrence University, Appleton, WI | B.A., 2005 - 2009

Spanish Language & Literature; Anthropology

SKILLS

Marketing Strategy ● Brand Messaging ● Content Creation ● Organic Social Media ● Meta Ads ● Email Marketing (Klaviyo) ● Website Optimization ● Shopify ● Google Analytics ● Sprout Social ● Canva ● CapCut ● Influencer Partnerships ● Tradeshow & Event Marketing ● Team Leadership ● Spanish & Brazilian Portuguese (Professional Proficiency)

Contact:

emily [at] emilydemoraesmedia.com

(312) 937-5401